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Aveda Appoints Luis Gonzalez Color Director on Hair Care Brand’s North America Artistic Team

Gonzalez is the creative director and co-owner of Vida Salon in Denver, Colorado.

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By: Lianna Albrizio

Associate Editor

Luis Gonzalez has been named the color director on Aveda’s North America Artistic Team.   “I am beyond honored to be North America Artistic director for hair color,” said Gonzalez. “My goal in this new role is to inspire artists to express themselves through hair color by elevating their artistry and expanding their skills.”   Gonzalez has been committed to both Aveda and education since 2005. He is the creative director and co-owner of VIDA Salon in Denver, Colorado— voted one o...

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